Digital Marketing Executive – Digital Growth & Engagement
Job Description
Digital Marketing Executive – MTN Ghana
Job Overview
MTN Ghana, the leading telecommunications provider in Ghana and a subsidiary of the MTN Group, is seeking a highly motivated Digital Marketing Executive to join its Marketing Division in Accra, Ghana. This role is ideal for professionals passionate about digital campaigns, customer engagement, online brand growth, performance marketing, and data-driven decision-making.
Candidates searching for jobs in Ghana and ambitious marketing professionals seeking growth with a recognized multinational organization are encouraged to apply.
Company
MTN Ghana
Location
Accra, Ghana
Employment Type
Full-Time
Department
Marketing & Digital Services
Job Summary
The Digital Marketing Executive will be responsible for designing, implementing, and optimizing digital campaigns across multiple channels. The role focuses on improving customer acquisition, increasing online engagement, supporting product launches, and strengthening MTN Ghana’s digital presence.
Professionals interested in job openings in Ghana within telecommunications and technology sectors will find this opportunity highly attractive due to its exposure to large-scale national campaigns and advanced marketing technologies.
Key Responsibilities
- Develop and execute integrated digital marketing campaigns.
- Manage search engine optimization (SEO) initiatives.
- Plan and optimize paid advertising campaigns across Google and social media platforms.
- Create compelling content for websites, blogs, email campaigns, and social media channels.
- Conduct market research and competitor analysis.
- Monitor campaign performance using analytics tools.
- Improve customer acquisition and retention strategies.
- Support digital product launches and promotional activities.
- Collaborate with sales, product, and creative teams.
- Generate performance reports and marketing insights.
- Manage online brand reputation and customer engagement.
- Assist with marketing automation and CRM activities.
Education Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Media, Information Technology, or a related discipline.
- Additional qualifications in Digital Marketing are advantageous.
Experience Requirements
- 3–5 years of experience in digital marketing, performance marketing, or online brand management.
- Experience managing paid media campaigns and social media platforms.
- Proven ability to drive customer engagement and lead generation.
Required Skills
- Digital marketing
- Search engine optimization
- Google Analytics
- Social media marketing
- Content marketing
- Performance marketing
- Marketing automation
- Lead generation
- Customer acquisition
- Brand management
- Data analytics
- Email marketing
- Conversion optimization
- Campaign management
- Marketing strategy
Preferred Training
- Digital Marketing Strategy Programs
- SEO & SEM Workshops
- Marketing Analytics Training
- Content Marketing Programs
- CRM and Marketing Automation Training
Preferred Certifications
- Google Analytics Certification
- Google Ads Certification
- Meta Blueprint Certification
- HubSpot Digital Marketing Certification
- Digital Marketing Institute (DMI) Certification
- Chartered Institute of Marketing (CIM) Certification
Salary & Benefits
Approximate Salary: GHS 8,000 – GHS 18,000 per month
Benefits
- Annual Performance Bonus
- Medical Insurance
- Pension Contributions
- Mobile & Internet Allowance
- Professional Development Programs
- Paid Annual Leave
- Employee Wellness Benefits
Career Growth Opportunities
Successful candidates may advance into positions such as:
- Senior Digital Marketing Executive
- Performance Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Customer Growth Manager
- Head of Digital Marketing
This role is particularly suitable for professionals pursuing digital marketing jobs in Ghana and seeking long-term growth in the telecommunications industry.
Industry Outlook
Organizations involved in recruitment in Ghana increasingly seek professionals with expertise in digital channels, customer analytics, and performance-based marketing. Companies looking to hire in Ghana continue to prioritize candidates with strong technical marketing capabilities.
Candidates searching for vacancies in Ghana can explore additional opportunities through:
Many professionals researching jobs in Accra also compare opportunities available across East and Southern Africa.
Individuals interested in broader African employment opportunities may review:
Businesses involved in hiring in Ghana are investing heavily in digital transformation initiatives, increasing demand for skilled digital marketing professionals.
Professionals monitoring job posting in Ghana trends often evaluate opportunities across telecommunications, banking, fintech, and technology sectors.
For international career opportunities, candidates may also explore:
Organizations seeking to recruit in Ghana frequently look for candidates with expertise in SEO, online advertising, marketing analytics, and customer engagement.
Job seekers searching for a reliable job portal in Ghana and regional employment opportunities may also find relevant vacancies through:
Why Join MTN Ghana?
- Work with one of Africa’s largest telecommunications brands.
- Participate in high-impact national marketing campaigns.
- Gain exposure to advanced digital technologies and analytics platforms.
- Access continuous learning and professional development opportunities.
- Collaborate with experienced marketing and technology professionals.
- Contribute to innovative digital transformation initiatives.
Application Process
Interested applicants should submit an updated CV detailing their education, certifications, digital marketing achievements, and relevant professional experience. Only shortlisted candidates will be contacted for interviews and further assessment.
