Territory Sales Executive – Beverage Distribution

Job Description

The Coca-Cola Company is seeking an experienced Territory Sales Executive – Beverage Distribution to strengthen its sales operations in Sunyani and surrounding regions. The role is responsible for driving sales growth, expanding distribution networks, and ensuring strong brand presence across retail outlets, supermarkets, wholesalers, and hospitality partners.

The ideal candidate will work closely with regional distributors and retail partners to increase product availability and maintain high standards of merchandising and customer engagement. The Territory Sales Executive will also analyze market trends and competitor activities to develop effective sales strategies that enhance market penetration and revenue growth.

Key Responsibilities

Develop and execute territory sales strategies to achieve revenue and volume targets

Manage relationships with distributors, wholesalers, and retail partners

Monitor sales pipeline and regional sales performance metrics

Conduct market research and competitor analysis to identify growth opportunities

Ensure proper product merchandising and in-store brand visibility

Coordinate promotional campaigns and trade marketing initiatives

Identify new business development opportunities and sales channels

Prepare sales forecasts, reports, and territory performance analysis

Monitor inventory levels and distribution logistics to prevent stock shortages

Train and support retail partners on product knowledge and sales techniques

Required Skills

Strong sales negotiation and communication skills

Experience in FMCG distribution and retail sales management

Ability to manage territory sales planning and channel partnerships

Proficiency in CRM systems and sales reporting tools

Excellent relationship management and customer engagement

Job Keywords

Sales Strategy, Territory Sales Management, FMCG Sales, Beverage Distribution, Retail Sales, Lead Generation, Customer Acquisition, Revenue Growth, Distributor Management, Channel Sales, Sales Pipeline, Trade Marketing, Product Merchandising, Sales Forecasting, Business Development, Market Penetration, Client Relationship Management, Sales Analytics, Brand Promotion, Customer Retention, Market Research, Competitive Analysis, Territory Expansion, Retail Channel Development, Sales Targets.

Experience: 3–5 Years
Qualification: Bachelor’s Degree in Marketing, Business Administration, or related field
Salary: GHS 4,800 – GHS 6,500 per month

Benefits

Performance-based bonus and sales incentives

Health insurance coverage

Transportation allowance

Training and career development programs

Opportunity to grow within a global FMCG brand

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