Job Description

Field Sales Executive – FMCG Distribution & Retail Sales

Company: Guinness Ghana Breweries PLC
Location: Accra, Ghana
Job Type: Full-Time
Industry: FMCG / Consumer Goods / Retail Distribution
Department: Sales & Commercial Operations

About the Company

Guinness Ghana Breweries PLC is one of Ghana’s leading beverage manufacturing and distribution companies with operations in Accra and Kumasi. The company serves thousands of retail outlets and distributors across the country and is publicly listed on the Ghana Stock Exchange.

Position Overview

We are seeking a dynamic and results-oriented Field Sales Executive to drive market penetration, increase product availability, strengthen distributor relationships, and support revenue growth across assigned territories.

This role is ideal for professionals seeking Field Sales Executive jobs in Ghana, sales jobs in Accra, and FMCG jobs in Ghana.

Key Responsibilities

• Execute territory sales plans and achieve monthly revenue targets.
• Visit retail outlets, wholesalers, supermarkets, and distributors daily.
• Build strong relationships with customers and channel partners.
• Identify new business opportunities and market expansion areas.
• Ensure product visibility, merchandising, and stock availability.
• Conduct market intelligence and competitor analysis.
• Negotiate promotional displays and in-store activations.
• Maintain accurate customer records and sales reports.
• Support distributor performance management initiatives.
• Monitor inventory levels and coordinate replenishment activities.
• Deliver excellent customer service and issue resolution.
• Participate in sales campaigns and product launches.
• Ensure compliance with company sales policies and procedures.
• Utilize CRM tools for customer engagement tracking.
• Prepare weekly territory performance reports.

Professionals searching for sales representative jobs in Ghana, retail sales jobs in Accra, and business development jobs in Ghana will find this role highly rewarding.

Education Requirements

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Sales Management, Economics, or related discipline.
• Professional sales certifications will be advantageous.

Experience Requirements

• 2–5 years of experience in field sales, retail sales, FMCG sales, or territory management.
• Experience handling distributor networks and retail accounts.
• Proven track record of achieving sales targets.
• Experience in customer acquisition and market development.

Candidates interested in marketing jobs in Ghana, territory sales jobs in Kumasi, and commercial executive jobs in Ghana are encouraged to apply.

Required Skills

The successful candidate should demonstrate expertise in:

• Sales Management
• Business Development
• Customer Relationship Management
• Lead Generation
• Territory Management
• Retail Sales
• Distributor Management
• Market Analysis
• Negotiation Skills
• Trade Marketing
• Account Management
• Sales Forecasting
• Route Planning
• Customer Acquisition
• FMCG Sales
• Revenue Growth
• Merchandising
• Channel Sales

These competencies are highly sought after for field marketing jobs in Ghana, sales officer jobs in Accra, and territory executive jobs in Ghana.

Salary & Benefits

• Monthly Salary: GHS 4,500 – GHS 8,500
• Performance Incentives
• Monthly Sales Bonus
• Transportation Allowance
• Medical Insurance
• Annual Leave Benefits
• Mobile Communication Allowance
• Professional Development Programs
• Career Growth Opportunities
• Employee Wellness Programs

Training & Development

Selected candidates will receive training in:

• Advanced Selling Techniques
• Territory Planning
• Customer Relationship Management
• Trade Marketing Execution
• Negotiation and Closing Skills
• Market Intelligence Gathering
• Leadership Development
• Sales Analytics

Individuals looking for business development executive jobs in Ghana, corporate sales jobs in Accra, and customer relationship jobs in Ghana can significantly advance their careers through this opportunity.

For additional employment opportunities in Ghana, candidates may explore:

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The position offers exposure to large-scale retail networks, distributor management, and strategic market expansion projects.

Candidates interested in sales careers in Kumasi, FMCG vacancies in Ghana, and retail management jobs in Ghana are strongly encouraged to apply.

Professionals seeking broader East African opportunities may also review:

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Strong performers will have opportunities to work on national sales campaigns, key account management initiatives, and regional growth projects.

For professionals interested in exploring additional opportunities across Africa:

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The company values innovation, customer focus, accountability, teamwork, and commercial excellence.

Applicants seeking international career exposure can also visit:

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Application Requirements

Interested applicants should submit:

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Professional Certifications (if available)
• Contact Details of Professional Referees

Employment Details

Location: Accra, Ghana
Position: Field Sales Executive
Industry: FMCG & Consumer Goods
Employment Type: Full-Time
Department: Sales & Commercial Operations