Job Description

Digital Marketing Manager – PARAGON Digital Marketing Agency

Company: PARAGON Digital Marketing Agency
Industry: Marketing Agency, Digital Advertising, Branding, Media & Communications
Position: Digital Marketing Manager
Location: Accra, Ghana
Employment Type: Full-Time
Workplace Type: On-Site / Hybrid (Based on Business Requirements)
Experience Required: 3–5+ Years Preferred
Education Required: Bachelor’s Degree

About PARAGON Digital Marketing Agency

PARAGON Digital Marketing Agency is an established marketing and advertising company based in Accra, Ghana, with more than a decade of experience helping businesses grow through innovative digital strategies, brand development, social media management, content marketing, and performance-driven advertising campaigns.

The agency partners with startups, SMEs, corporate organizations, and international brands to deliver measurable marketing results through creative storytelling, audience engagement, lead generation, and digital transformation initiatives.

Professionals seeking digital marketing jobs in Ghana, marketing manager careers, advertising agency opportunities, brand management roles, communications jobs, social media management positions, content marketing careers, and business growth opportunities are encouraged to apply.

For additional marketing and business vacancies across Ghana, visit digital marketing jobs in Ghana

Position Overview

The Digital Marketing Manager will lead the planning, execution, and optimization of digital marketing campaigns designed to increase brand awareness, customer engagement, lead generation, and revenue growth. The role requires a strategic thinker with strong analytical abilities, creativity, leadership skills, and experience managing multi-channel marketing initiatives.

The successful candidate will collaborate with clients, creative teams, content creators, designers, and business stakeholders to deliver impactful marketing solutions that achieve business objectives.

Key Responsibilities

Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies.
• Create annual and quarterly marketing plans aligned with business goals.
• Conduct market research and competitor analysis to identify growth opportunities.
• Monitor industry trends, consumer behavior, and emerging technologies.
• Drive customer acquisition and retention initiatives.
• Recommend innovative marketing approaches to improve campaign effectiveness.

Campaign Management

• Plan, launch, and manage digital advertising campaigns across multiple platforms.
• Oversee paid search, display advertising, video marketing, and social media campaigns.
• Monitor campaign budgets and maximize return on investment (ROI).
• Optimize campaign performance through continuous testing and analysis.
• Ensure timely delivery of marketing initiatives and campaign objectives.

Brand Management and Positioning

• Strengthen brand identity and market visibility.
• Ensure consistent messaging across all communication channels.
• Support brand awareness and reputation management activities.
• Develop strategies to increase customer engagement and brand loyalty.
• Manage brand campaigns that support business growth objectives.

Social Media and Content Marketing

• Lead social media strategy development and execution.
• Manage content calendars and digital publishing schedules.
• Coordinate content creation for websites, blogs, email campaigns, and social channels.
• Increase audience engagement through creative and targeted content.
• Track social media performance and audience growth metrics.

Professionals interested in regional marketing and communications careers can also explore opportunities through digital marketing jobs in Angola

Search Engine Optimization and Performance Marketing

• Develop SEO strategies to improve website rankings and organic traffic.
• Manage SEM campaigns and keyword optimization initiatives.
• Monitor website performance and user engagement metrics.
• Implement conversion rate optimization strategies.
• Analyze traffic sources and customer journey data.

Client Relationship Management

• Build strong relationships with clients and stakeholders.
• Understand client objectives and translate them into actionable marketing plans.
• Present marketing strategies, reports, and performance updates.
• Ensure high levels of client satisfaction and service delivery.
• Identify opportunities for business growth and account expansion.

Marketing Analytics and Reporting

• Monitor key performance indicators (KPIs).
• Analyze marketing data and campaign performance.
• Prepare monthly and quarterly marketing reports.
• Generate insights to support strategic decision-making.
• Use data-driven recommendations to improve future campaigns.

Team Leadership and Collaboration

• Lead and mentor marketing team members.
• Collaborate with designers, content creators, developers, and sales teams.
• Foster creativity, innovation, and accountability.
• Support employee development and performance improvement.
• Contribute to a collaborative and results-oriented work culture.

Educational Requirements

Required Qualification

Bachelor’s Degree in:

• Marketing
• Business Administration
• Communications
• Advertising
• Public Relations
• Digital Media
• Media Studies
• Journalism
• Related Discipline

Preferred Certifications

• Google Ads Certification
• Google Analytics Certification
• HubSpot Marketing Certification
• Meta Digital Marketing Certification
• SEO Certification
• Project Management Certification
• Digital Strategy Certification

Experience Requirements

Essential Experience

• Minimum 3–5 years of experience in digital marketing, advertising, branding, or communications.
• Experience managing integrated marketing campaigns.
• Experience with social media marketing and paid advertising.
• Proven ability to achieve lead generation and customer acquisition targets.
• Experience managing multiple projects simultaneously.

Preferred Experience

• Agency-side marketing experience.
• Experience managing client accounts.
• Experience leading marketing teams.
• Experience in business development and growth marketing.
• Experience working with marketing automation platforms.

Required Skills and Competencies

The ideal candidate should demonstrate expertise in:

• Digital Marketing
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Content Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Lead Generation
• Customer Acquisition
• Marketing Analytics
• Campaign Management
• Advertising Strategy
• Business Development
• Market Research
• Customer Engagement
• Conversion Optimization
• Communication Skills
• Project Management
• Team Leadership

Technical Skills

Knowledge of the following tools is highly desirable:

• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• HubSpot
• Mailchimp
• WordPress
• SEMrush
• Ahrefs
• Canva
• Microsoft Office Suite
• Marketing Automation Platforms
• CRM Systems
• Data Reporting Tools

Training and Professional Development

PARAGON Digital Marketing Agency encourages continuous learning through:

• Advanced Digital Marketing Training
• Leadership Development Programs
• Brand Management Workshops
• Data Analytics and Reporting Courses
• SEO and SEM Certification Programs
• Customer Experience Training
• Marketing Technology Workshops
• Content Marketing Development Programs
• Strategic Planning Sessions
• Professional Networking Opportunities

Marketing professionals seeking broader career opportunities across Africa can also explore openings through digital marketing jobs in Senegal

Salary and Benefits

Salary

• Competitive salary package based on qualifications, expertise, and experience.
• Performance-based incentives may be available.
• Annual salary reviews subject to company policy and performance.

Benefits

• Professional Development Support
• Career Advancement Opportunities
• Performance Bonuses
• Paid Annual Leave
• Industry Training Programs
• Exposure to International Marketing Projects
• Employee Recognition Programs
• Collaborative Work Environment
• Networking and Industry Events
• Leadership Growth Opportunities

Why Join PARAGON Digital Marketing Agency?

PARAGON Digital Marketing Agency offers an exciting environment where marketing professionals can work on innovative campaigns, collaborate with diverse clients, and contribute to business growth across multiple industries. Employees gain exposure to modern marketing technologies, strategic brand development, performance marketing initiatives, and emerging digital trends.

Candidates searching for digital marketing manager jobs in Ghana, advertising agency careers, social media manager opportunities, brand strategist roles, SEO specialist careers, marketing communications jobs, content marketing positions, and growth marketing leadership opportunities are encouraged to apply.

Job Summary

Position: Digital Marketing Manager
Company: PARAGON Digital Marketing Agency
Location: Accra, Ghana
Employment Type: Full-Time
Industry: Marketing, Advertising, Media & Communications
Education: Bachelor’s Degree Required
Experience: 3–5+ Years Preferred
Key Skills: Digital Marketing, SEO, SEM, Social Media Marketing, Brand Management, Campaign Management, Marketing Analytics, Content Strategy, Lead Generation, Team Leadership