Chief Brand Strategist Job Vacancy in Koforidua, Ghana – Advertising & Marketing

Job Description

Position: Chief Brand Strategist

Company: Ogilvy

Location: Koforidua, Ghana

Experience: 10+ years

Education: Master’s Degree

Employment Type: Full-time

Industry: Advertising & Marketing

Department: Creative Strategy

Vacancies: 1

Company Overview

Ogilvy is a global leader in advertising, public relations, and brand consulting, renowned for blending creativity with data-driven insights to build iconic brands. With a legacy of excellence, we help clients navigate the complex intersection of culture and commerce. Our presence in West Africa is expanding as we seek to redefine how brands communicate with diverse audiences. We are committed to fostering an environment where bold ideas are celebrated and where strategic thinking drives tangible business growth. As a powerhouse in the creative industry, we provide an unparalleled platform for professionals looking for high-impact Career Opportunities in Ghana. Our agency operates on the principle that a brand is not just a logo, but a living entity that evolves through meaningful interactions with its consumers. By integrating technology, psychology, and art, we ensure that our clients remain relevant in an ever-shifting global marketplace. Joining Ogilvy means becoming part of a network that values intellectual curiosity and the courage to challenge the status quo.

Job Overview

The Chief Brand Strategist will be the visionary lead responsible for shaping the long-term identity and market positioning of our premier clients. This role requires a sophisticated blend of analytical rigor and creative intuition to translate market trends into actionable brand architectures. You will lead the strategic direction of multi-channel campaigns, ensuring that every touchpoint reinforces the core brand promise. This is a pivotal Job Vacancy in Ghana for a leader who can mentor a team of strategists while managing high-level stakeholder relationships. You will be tasked with identifying untapped market opportunities and crafting narratives that resonate deeply with the Ghanaian consumer landscape. Your goal is to transform brands from mere service providers into cultural landmarks. For those seeking premium Employment in Ghana, this role offers the chance to influence the trajectory of some of the world’s most recognized companies.

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Key Responsibilities

• Develop comprehensive brand blueprints and positioning statements for diverse client portfolios.
• Lead consumer research initiatives to uncover deep psychological drivers and behavioral patterns.
• Collaborate with creative directors to ensure visual and verbal identities align with strategic goals.
• Oversee the implementation of integrated marketing communications across digital, print, and social media.
• Conduct competitive landscape audits to maintain a strategic edge for all managed accounts.
• Present high-level strategic roadmaps to C-suite executives and external stakeholders.
• Mentor junior strategists and planners to elevate the overall quality of agency output.

Required Skills

• Expertise in brand architecture, semiotics, and consumer journey mapping.
• Advanced proficiency in data analytics tools and market research methodologies.
• Exceptional storytelling and presentation skills with the ability to persuade diverse audiences.
• Strong leadership capabilities and experience managing cross-functional creative teams.
• Deep understanding of the West African socio-economic climate and consumer trends.
• Ability to synthesize complex data into simple, powerful strategic insights.

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Education

The ideal candidate must possess a Master’s Degree in Marketing, Brand Management, Communications, or a related field from a recognized international institution. A PhD or specialized certifications in Behavioral Economics or Consumer Psychology will be considered a significant advantage.

Experience

A minimum of 10 years of progressive experience in a top-tier advertising agency or a corporate brand management role is required. Candidates must demonstrate a proven track record of successfully launching or rebranding major products in competitive markets. Experience in Hiring in Ghana or managing regional teams within Sub-Saharan Africa is highly preferred.

Benefits

• Competitive executive salary package with performance-based bonuses.
• Comprehensive health, dental, and vision insurance for the employee and dependents.
• Generous paid time off and flexible working arrangements to support work-life balance.
• Access to global Ogilvy networks and international exchange programs.
• Relocation assistance for candidates moving to Koforidua.

Check out other vacancies in the region.

Training

• Ongoing professional development through Ogilvy University.
• Certification programs in advanced digital strategy and AI-driven marketing.
• Leadership coaching and executive mentorship from global agency heads.
• Workshops on emerging trends in sustainable branding and ethical advertising.

Working Environment

This position is based in our modern, open-concept studio in Koforidua, designed to stimulate creativity and collaboration. The environment is fast-paced, intellectually demanding, and highly rewarding. You will work alongside some of the most talented artists, writers, and analysts in the industry. While the role is primarily office-based, it involves occasional travel to client sites and regional hubs to oversee campaign executions. We promote a culture of radical transparency and creative bravery.

Application Process

Interested candidates should submit a comprehensive portfolio showcasing previous strategic work and the resulting business impact. Following an initial screening of the portfolio and CV, shortlisted candidates will undergo a series of interviews, including a strategic case study presentation. The final stage involves a cultural fit interview with the regional leadership team. We encourage all qualified professionals looking for Jobs in Ghana to apply promptly.

Equal Opportunity Statement

Ogilvy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, age, or disability. We believe that diverse perspectives lead to better creative solutions.