Senior Market Research Analyst Job Vacancy in Takoradi, Ghana – Beverage Manufacturing

Job Description

Position:Senior Market Research Analyst

Company:Coca-Cola Ghana

Location:Takoradi, Ghana

Experience:5+ years

Education:Bachelor’s degree in Marketing or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:SSP 3,000 – 5,000 per month

Vacancies:1

Company Overview

Coca-Cola Ghana is a leading player in the beverage industry, delivering refreshing drinks to millions of consumers across the nation. As part of the global Coca-Cola system, the company combines local market insight with international expertise to create innovative products that resonate with Ghanaian tastes. With a strong commitment to sustainability, community development, and employee growth, Coca-Cola Ghana offers a dynamic workplace where talent thrives. This role contributes directly to the company’s mission of creating value for customers, shareholders, and the broader community, making it an exciting opportunity for professionals seeking impactful careers in Ghana Jobs.

The organization’s presence in Takoradi, a strategic coastal city, supports its distribution network and enables close collaboration with regional partners. Coca-Cola Ghana’s culture emphasizes diversity, inclusion, and continuous learning, ensuring that every employee can contribute to the brand’s legacy of excellence. As the company expands its product portfolio, the demand for data‑driven insights grows, positioning the Senior Market Research Analyst at the heart of strategic decision‑making.

Job Overview

The Senior Market Research Analyst will lead comprehensive market studies, consumer behavior analyses, and competitive intelligence initiatives to guide product development, pricing strategies, and promotional campaigns. Reporting to the Marketing Manager, the analyst will work closely with cross‑functional teams, including sales, finance, and supply chain, to translate data into actionable recommendations. This role is pivotal in supporting Coca‑Cola Ghana’s growth objectives and enhancing its market share in the highly competitive beverage sector. Candidates will engage with the latest research methodologies, leveraging both quantitative and qualitative techniques to deliver insights that drive business performance. This position offers a unique platform for professionals passionate about turning data into strategic advantage, contributing to the broader narrative of Career Opportunities in Ghana.

For more information about the company and its values, visit https://ghanajobsearch.com/.

Key Responsibilities

• Design and execute primary and secondary market research projects to assess consumer preferences, brand perception, and emerging trends.
• Analyze sales data, market share, and competitive activity to identify growth opportunities and potential threats.
• Develop detailed reports, dashboards, and presentations for senior leadership, highlighting key findings and strategic recommendations.
• Collaborate with product development teams to test new concepts, packaging designs, and promotional ideas.
• Monitor industry publications, regulatory changes, and macro‑economic factors influencing the beverage market.
• Provide ongoing support for pricing strategy, channel optimization, and distribution effectiveness.
• Mentor junior analysts and coordinate with external research agencies to ensure data quality and project timelines.

Required Skills

• Advanced proficiency in statistical software (SPSS, SAS, R) and data visualization tools (Tableau, Power BI).
• Strong analytical mindset with the ability to synthesize complex data into clear, actionable insights.
• Excellent written and verbal communication skills, capable of presenting findings to diverse audiences.
• Project management expertise, including timeline development, resource allocation, and stakeholder coordination.
• Deep understanding of the Ghanaian consumer market, especially within the beverage sector.
• Creative problem‑solving abilities and a proactive approach to identifying research gaps.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related discipline is required. A Master’s degree or professional certifications (e.g., Market Research Society, Certified Research Analyst) are considered an advantage.

Experience

Applicants must have at least five years of relevant market research experience, preferably within fast‑moving consumer goods (FMCG) or beverage manufacturing. Demonstrated success in leading large‑scale research projects and influencing strategic decisions is essential.

Salary

The compensation package ranges from SSP 3,000 to SSP 5,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the total rewards structure.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off, including annual leave, sick days, and public holidays.
• Employee assistance program and wellness initiatives.
• Discounts on Coca‑Cola products and partner brands.

Training

• On‑boarding program introducing company culture, systems, and processes.
• Continuous professional development through workshops, webinars, and industry conferences.
• Access to online learning platforms for skill enhancement in analytics, leadership, and market research.

Working Environment

Coca‑Cola Ghana offers a collaborative, inclusive, and dynamic workplace located in a modern office in Takoradi. Employees benefit from flexible working arrangements, state‑of‑the‑art technology, and a supportive team environment that encourages innovation and career growth. The company’s commitment to sustainability is reflected in its green office initiatives and community outreach programs.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining their relevant experience through the online application portal on the company’s careers page. Applications will be reviewed on a rolling basis, and shortlisted applicants will be contacted for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Coca‑Cola Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. This posting reflects our dedication to Hiring in Ghana and fostering a workplace where every individual can thrive.