Digital Marketing Analyst Job Vacancy in Accra, Ghana – Telecom

Job Description

Position:Digital Marketing Analyst

Company:MTN Ghana

Location:Accra, Ghana

Experience:2-4 years

Education:Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type:Full-time

Industry:Telecom

Department:Marketing

Salary:SSP 2,500 – 4,000 per month

Vacancies:1

Company Overview

MTN Ghana is a leading telecommunications provider delivering innovative mobile and data services across the nation. With a strong commitment to digital transformation, the company connects millions of customers and supports the growth of Ghana’s digital economy. As a part of the global MTN Group, MTN Ghana offers a dynamic workplace that encourages creativity, collaboration, and continuous learning. The organization prides itself on fostering an inclusive culture where every employee can thrive, contributing to the broader mission of empowering communities through reliable connectivity. This role presents an exciting opportunity for professionals seeking to advance their careers in a fast‑moving industry while contributing to the nation’s progress. Explore a range of Ghana Jobs and discover why MTN Ghana is a top choice for ambitious talent looking for meaningful impact.

Job Overview

The Digital Marketing Analyst will support MTN Ghana’s marketing initiatives by analyzing digital campaign performance, optimizing online channels, and providing actionable insights to drive growth. Working closely with the Marketing Communications team, the analyst will monitor key metrics, conduct market research, and help shape data‑driven strategies that enhance brand visibility and customer engagement. This position plays a pivotal role in ensuring that MTN Ghana remains at the forefront of digital innovation, delivering compelling experiences to a diverse audience. For more details on similar opportunities, visit https://ghanajobsearch.com/ and explore a variety of Jobs in Ghana.

Key Responsibilities

• Track, analyze, and report on the performance of digital marketing campaigns across social media, search, email, and display platforms.
• Develop dashboards and visual reports to communicate insights to senior stakeholders.
• Conduct competitor analysis and market research to identify emerging trends and opportunities.
• Collaborate with creative teams to optimize content for SEO and user engagement.
• Assist in budget allocation and ROI assessment for paid media initiatives.
• Provide recommendations for A/B testing, audience segmentation, and personalization strategies.
• Monitor website analytics, user behavior, and conversion funnels to improve the customer journey.
• Support the planning and execution of influencer and partnership campaigns.

Required Skills

• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools such as SEMrush or Ahrefs.
• Strong analytical mindset with the ability to interpret data and translate findings into actionable recommendations.
• Excellent written and verbal communication skills for presenting insights to cross‑functional teams.
• Experience with data visualization tools like Tableau or Power BI.
• Knowledge of digital advertising best practices and emerging social media platforms.
• Ability to work independently and manage multiple projects in a fast‑paced environment.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, Data Analytics, or a related discipline is required. Candidates with certifications in Google Analytics, Google Ads, or digital marketing are highly regarded.

Experience

Applicants should have 2 to 4 years of hands‑on experience in digital marketing analytics, preferably within the telecom or technology sector. Experience with campaign management and a proven track record of improving key performance indicators is essential.

Salary

The position offers a competitive salary range of SSP 2,500 to 4,000 per month, reflecting the candidate’s expertise and the market standards for digital marketing roles in Ghana. Additional performance‑based incentives may be provided.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Generous paid time off and public holiday schedule.
• Employee discount on MTN services and products.
• Access to wellness programs and employee assistance services.
• Opportunities for career advancement and internal mobility.

Training

• On‑boarding program covering MTN Ghana’s culture, systems, and processes.
• Continuous learning through workshops, webinars, and industry conferences.
• Certification sponsorship for Google Analytics, Google Ads, and other relevant credentials.
• Mentorship from senior marketing leaders.
• Access to an online learning portal with a wide range of courses.

Working Environment

MTN Ghana offers a collaborative, modern office environment located in the heart of Accra’s business district. Employees benefit from flexible working arrangements, state‑of‑the‑art technology, and a supportive team culture that values diversity and innovation. The workplace encourages open communication, creativity, and a healthy work‑life balance, making it an attractive destination for professionals seeking rewarding Career Opportunities in Ghana.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining their relevant experience through the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for a virtual interview followed by an on‑site assessment. MTN Ghana is committed to a transparent hiring process and will keep applicants informed at each stage.

Equal Opportunity Statement

MTN Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that diverse perspectives drive innovation and success.