Brand Activation Manager Job Vacancy in Sunyani, Ghana – Beverage

Job Description

Position: Brand Activation Manager

Company: Coca-Cola Bottling Company Ghana

Location: Sunyani, Ghana

Experience: 5+ years in brand management within FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage

Department: Marketing

Salary: SSP 45,000 – 70,000 per month

Vacancies:1

Company Overview

Coca-Cola Bottling Company Ghana is a leading player in the beverage industry, delivering iconic brands to millions of consumers across the nation. As part of the global Coca-Cola system, the company combines local market insight with international best practices to create refreshing experiences. With a strong commitment to sustainability, community development, and innovation, Coca-Cola Ghana has earned a reputation for excellence and growth. The Sunyani hub serves as a strategic distribution and marketing center, supporting the western region and contributing to the nation’s vibrant economy. Join a dynamic team that values creativity, collaboration, and career advancement while shaping the future of one of the world’s most recognized brands.

Job Overview

The Brand Activation Manager will lead the development and execution of integrated activation campaigns that bring Coca-Cola’s brands to life in the Sunyani market and surrounding areas. This role is pivotal in translating brand strategy into memorable consumer experiences, driving sales, and strengthening brand equity. Working closely with cross‑functional teams—including sales, trade marketing, digital, and insights—the manager will ensure that every activation aligns with corporate objectives and resonates with local audiences. The position offers a unique opportunity to influence market perception, engage communities, and contribute to the company’s growth trajectory. For more information about our career opportunities, visit Ghana Job Search.

Key Responsibilities

• Design and implement multi‑channel brand activation plans that align with national brand guidelines and local market insights.
• Collaborate with sales and trade teams to integrate activation initiatives with retail execution and promotional calendars.
• Manage agency relationships, negotiate contracts, and oversee creative production for events, experiential marketing, and sponsorships.
• Monitor activation performance metrics, analyze ROI, and present actionable insights to senior leadership.
• Lead a cross‑functional project team, ensuring timely delivery, budget adherence, and quality standards.
• Identify emerging trends, cultural moments, and partnership opportunities to enhance brand relevance.
• Coordinate with the digital team to amplify activations through social media, influencer collaborations, and content creation.
• Ensure compliance with legal, regulatory, and brand safety standards throughout all activation activities.

Required Skills

• Strong strategic thinking with a proven ability to translate brand strategy into execution.
• Excellent project management skills, including budgeting, scheduling, and stakeholder coordination.
• Creative storytelling ability and a keen eye for visual and experiential design.
• Data‑driven mindset with proficiency in analyzing activation metrics and consumer insights.
• Exceptional communication and presentation skills for internal and external audiences.
• Negotiation and vendor management experience.
• Proficiency in Microsoft Office Suite and familiarity with project management tools.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., PMP, CIM) are advantageous.

Experience

Minimum of five years’ experience in brand activation, experiential marketing, or related roles within the fast‑moving consumer goods (FMCG) sector. Demonstrated success in leading large‑scale campaigns and managing cross‑functional teams is essential.

Salary

The compensation package ranges from SSP 45,000 to SSP 70,000 per month, commensurate with experience and qualifications. Additional performance‑based incentives may be offered.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off, including annual leave, sick leave, and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for professional development and career progression.

Training

• Onboarding program that introduces company culture, brand heritage, and operational processes.
• Continuous learning modules covering digital marketing, data analytics, and leadership.
• Access to Coca‑Cola’s global training platforms and mentorship networks.

Working Environment

Coca‑Cola Ghana offers a collaborative, inclusive, and fast‑paced environment where innovation is encouraged. The Sunyani office features modern workspaces, meeting rooms equipped with the latest technology, and a culture that celebrates diversity and teamwork. Employees enjoy a balance of office‑based work and field activation activities, providing a dynamic and engaging daily experience.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal on the company’s career site. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by assessment tasks and final interviews with senior leadership.

Equal Opportunity Statement

Coca‑Cola Bottling Company Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.