Job Description
Position:Digital Marketing Manager
Company:MTN Ghana
Location:Accra, Ghana
Experience:5+ years
Education:Bachelor’s degree in Marketing or related field
Employment Type:Full-time
Industry:Technology
Department:Marketing
Salary:SSP 3,000 – 5,000 per month
Vacancies:1
Company Overview
MTN Ghana is a leading telecommunications provider delivering innovative mobile and data solutions across the nation. With a strong commitment to digital transformation, MTN Ghana has expanded its services to include mobile financial services, broadband internet, and enterprise solutions that empower businesses and consumers alike. As part of the wider MTN Group, the company leverages global expertise while maintaining a deep understanding of local market dynamics. The organization prides itself on fostering a culture of excellence, inclusivity, and continuous learning, making it a top destination for professionals seeking rewarding career opportunities in Ghana. This role contributes directly to MTN Ghana’s mission of connecting people and businesses, supporting the rapid growth of digital ecosystems, and reinforcing the company’s position as a market leader in the Technology sector.
Job Overview
The Digital Marketing Manager will lead the development and execution of comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth for MTN Ghana’s suite of products and services. Reporting to the Head of Marketing, the incumbent will oversee multi-channel campaigns, manage a dynamic team of specialists, and collaborate closely with product, sales, and analytics teams to ensure alignment with business objectives. This position offers a unique opportunity to shape the digital narrative of a premier telecom brand, leveraging cutting‑edge tools and data‑driven insights to deliver measurable results. The role is central to MTN Ghana’s ongoing commitment to innovation and is a key component of the company’s broader hiring in Ghana strategy, contributing to the vibrant landscape of Ghana Jobs and Career Opportunities in Ghana.
Key Responsibilities
- Develop and implement integrated digital marketing plans across SEO, SEM, social media, email, and display advertising.
- Lead the creation of compelling content, including copy, graphics, and video, tailored to target audiences.
- Manage the digital marketing budget, ensuring optimal allocation and ROI measurement.
- Collaborate with product managers to launch new services and promotions, aligning messaging with market needs.
- Analyze campaign performance using analytics platforms, generate insights, and adjust strategies for continuous improvement.
- Oversee the management of the company’s website, landing pages, and mobile app marketing initiatives.
- Coordinate with external agencies and vendors to augment internal capabilities.
- Stay abreast of emerging digital trends, tools, and best practices to maintain a competitive edge.
Required Skills
- Proven expertise in digital marketing strategy and execution, preferably within the telecom or technology sector.
- Strong analytical skills with proficiency in Google Analytics, SEO tools, and data visualization.
- Excellent communication and storytelling abilities.
- Leadership experience managing cross‑functional teams and external partners.
- Creative mindset with a data‑driven approach to problem solving.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
- Ability to thrive in a fast‑paced, results‑oriented environment.
Education
A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in digital marketing, such as Google Ads or Facebook Blueprint, are highly desirable.
Experience
Minimum of five (5) years of hands‑on experience managing digital marketing campaigns, with a track record of delivering measurable growth. Experience in the telecom or technology industry is preferred, but strong transferable skills are acceptable.
Salary
The position offers a competitive salary range of SSP 3,000 to 5,000 per month, commensurate with experience and qualifications. Additional performance‑based incentives and benefits are part of the total compensation package.
Benefits
- Health insurance covering medical, dental, and vision.
- Retirement savings plan with company matching.
- Generous paid time off and public holidays.
- Employee discount on MTN services and products.
- Professional development allowance.
- Flexible working arrangements and remote work options.
Training
- Onboarding program introducing company culture, systems, and processes.
- Continuous learning opportunities through workshops, webinars, and certifications.
- Mentorship from senior leaders within the Marketing department.
Working Environment
MTN Ghana provides a collaborative, inclusive, and technology‑driven workplace located in the heart of Accra’s business district. Employees enjoy modern office facilities, high‑speed internet, and a vibrant community that encourages innovation and teamwork. The company’s commitment to diversity and equal opportunity ensures a supportive environment for all staff.
Application Process
Interested candidates are invited to submit their application through our online portal. Please visit https://ghanajobsearch.com/ to upload your resume, cover letter, and any relevant certifications. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.
Equal Opportunity Statement
MTN Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. Our hiring practices reflect our dedication to fairness and the belief that a diverse workforce drives innovation and success.