Digital Marketing Manager Job Vacancy in Accra, Ghana – Retail

Job Description

Position: Digital Marketing Manager

Company: Shoprite Ghana

Location: Accra, Ghana

Experience: 3-5 years

Education: Bachelor’s degree in Marketing, Communications or related field

Employment Type: Full-time

Industry: Retail

Department: Marketing

Salary: SSP 2,500 – 4,000 per month

Vacancies:1

Company Overview

Shoprite Ghana is a leading retail chain that operates a network of supermarkets across the country, delivering quality products and exceptional service to millions of customers every day. With a strong commitment to community development and sustainable business practices, Shoprite Ghana has become a trusted brand in the Ghanaian market. The company continuously invests in innovative solutions, digital transformation, and employee growth, making it an attractive destination for professionals seeking rewarding career opportunities. As part of its expansion strategy, Shoprite Ghana is focused on enhancing its online presence, optimizing customer engagement, and driving sales through data‑driven marketing initiatives. This commitment creates a dynamic environment for talent looking to shape the future of retail in Ghana. The role contributes directly to the company’s mission of providing affordable, high‑quality goods while fostering a vibrant shopping experience both in‑store and online. By joining Shoprite Ghana, you become part of a forward‑thinking team that values creativity, collaboration, and continuous improvement, offering a platform to develop your expertise in digital marketing within a thriving retail ecosystem.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive digital strategies that increase brand visibility, drive traffic to e‑commerce platforms, and boost conversion rates across multiple channels. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams including merchandising, sales, IT, and creative services to deliver integrated campaigns that resonate with Ghana Jobs seekers and broader audiences. This role is pivotal in shaping the online narrative of Shoprite Ghana, leveraging SEO, SEM, social media, email marketing, and content creation to achieve measurable business outcomes. You will also be responsible for analyzing performance metrics, optimizing spend, and ensuring that all digital initiatives align with the company’s overall objectives. The position offers a unique opportunity to influence the digital footprint of a major retailer while working in a fast‑paced, innovative environment that encourages strategic thinking and creative problem‑solving. For more information about our corporate culture and values, please visit our main website at https://ghanajobsearch.com/.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns that align with business goals and drive measurable results.
• Manage SEO and SEM strategies to improve organic search rankings and paid search performance.
• Oversee social media strategy across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase engagement and follower growth.
• Lead email marketing initiatives, including list segmentation, automation, and performance analysis.
• Collaborate with creative teams to produce compelling content, graphics, and video assets.
• Analyze campaign data using Google Analytics, CRM tools, and other analytics platforms to generate actionable insights.
• Monitor budget allocation, optimize spend, and report ROI to senior leadership.
• Stay updated on industry trends, emerging technologies, and competitor activities to maintain a competitive edge.
• Coordinate with the e‑commerce team to enhance user experience and conversion pathways.
• Support the planning and execution of special promotions, seasonal campaigns, and loyalty programs.

Required Skills

• Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, and programmatic networks.
• Strong analytical skills with the ability to interpret data and translate insights into strategic actions.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with SEO tools (e.g., Ahrefs, SEMrush) and content management systems.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative mindset with a focus on innovative storytelling and brand positioning.
• Knowledge of e‑commerce platforms and conversion rate optimization techniques.
• Leadership qualities to mentor junior team members and foster collaboration.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with additional certifications in digital marketing, such as Google Analytics or HubSpot, will be given preference.

Experience

Applicants should have 3 to 5 years of hands‑on experience managing digital marketing campaigns in a retail or consumer‑focused environment. Proven track record of achieving KPI targets, increasing online traffic, and driving sales growth is essential.

Salary

The compensation package ranges from SSP 2,500 to SSP 4,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the total rewards structure.

Benefits

• Comprehensive health insurance coverage.
• Retirement savings plan with employer contributions.
• Paid annual leave and public holidays.
• Employee discount on all Shoprite stores and online purchases.
• Professional development allowance.
• Flexible working arrangements where applicable.

Training

• On‑boarding program covering company culture, systems, and processes.
• Continuous learning opportunities through workshops, webinars, and certifications.
• Mentorship from senior marketing leaders.
• Access to industry conferences and networking events.

Working Environment

Shoprite Ghana offers a collaborative, inclusive, and dynamic workplace where innovation is encouraged and achievements are celebrated. The office is located in a modern business district in Accra, equipped with state‑of‑the‑art technology and comfortable workspaces. Employees enjoy a vibrant culture that promotes teamwork, diversity, and work‑life balance, making it an ideal setting for professionals seeking growth and impact.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview. Successful applicants will undergo a competency‑based interview and a practical assessment to evaluate digital marketing expertise.

Equal Opportunity Statement

Shoprite Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.