Digital Marketing Manager Job Vacancy in Accra, Ghana – Technology

Job Description

Position: Digital Marketing Manager

Company: Google Ghana

Location: Accra, Ghana

Experience: 5+ years of experience in digital marketing, campaign management, and SEO/SEM.

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Employment Type: Full-time

Industry: Technology

Department: Marketing

Vacancies: 1

Company Overview

Google is a global technology leader focused on making people’s lives better through innovative products and services. In Ghana, Google is committed to empowering local businesses, developers, and individuals with the tools and knowledge to thrive in the digital age. We are dedicated to fostering a vibrant tech ecosystem and driving economic growth through digital transformation. Our presence in Ghana signifies our long-term commitment to the continent, supporting initiatives that enhance digital literacy, connectivity, and access to information. We believe in the power of technology to solve complex challenges and create new opportunities for everyone. Our mission extends beyond product development; we aim to be a catalyst for positive change, contributing to the socio-economic development of Ghana and beyond. We are constantly exploring new ways to leverage our expertise and resources to address local needs and aspirations, ensuring that our innovations are relevant and impactful for the Ghanaian market. This role is an exciting opportunity to be part of a dynamic team shaping the digital future of Ghana.

Job Overview

Google Ghana is seeking a highly motivated and experienced Digital Marketing Manager to lead our marketing efforts in Ghana. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive user acquisition, and support business objectives. This role requires a deep understanding of the Ghanaian market, digital trends, and performance marketing. You will work closely with cross-functional teams, including product, sales, and communications, to ensure cohesive and effective marketing campaigns. The ideal candidate is a strategic thinker with a proven track record of managing successful digital marketing initiatives, optimizing campaigns for performance, and analyzing data to derive actionable insights. This is a pivotal role that offers the chance to make a significant impact on Google’s presence and growth in Ghana, contributing to our mission of organizing the world’s information and making it universally accessible and useful. We are looking for someone passionate about technology and its potential to transform lives and businesses in Ghana. This position is crucial for expanding our reach and engagement with diverse audiences across the country, from small businesses to individual users. The role involves staying ahead of the curve on emerging digital marketing technologies and platforms relevant to the Ghanaian context. We are committed to providing a stimulating and rewarding work environment where innovation and collaboration are highly valued. This is a fantastic opportunity to join a leading technology company and contribute to its success in a rapidly evolving market. We are looking for a leader who can inspire and guide a team, fostering a culture of continuous improvement and data-driven decision-making. The Digital Marketing Manager will play a key role in shaping Google’s brand perception and market position in Ghana.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize digital advertising campaigns to achieve key performance indicators (KPIs) such as ROI, CPA, and CTR.
• Conduct market research and competitor analysis to identify new opportunities and trends in the Ghanaian digital landscape.
• Oversee the creation of engaging and relevant content for digital platforms, ensuring brand consistency and alignment with marketing objectives.
• Collaborate with product and sales teams to develop and execute go-to-market strategies for new products and features.
• Analyze campaign performance data, generate reports, and provide actionable insights and recommendations for improvement.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.
• Build and maintain strong relationships with external agencies and partners.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.

Required Skills

• Proven expertise in SEO, SEM, content marketing, social media marketing, email marketing, and display advertising.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• Strong leadership and team management capabilities.
• Creative thinking and problem-solving abilities.
• Deep understanding of the digital marketing ecosystem and emerging trends.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience with A/B testing and conversion rate optimization (CRO).

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. A Master’s degree or relevant professional certifications in digital marketing are a plus.

Experience

A minimum of 5 years of progressive experience in digital marketing, with a proven track record of developing and executing successful digital marketing campaigns. Experience in the technology sector and familiarity with the African market, particularly Ghana, is highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage.
• Opportunities for professional development and continuous learning.
• Generous paid time off and holidays.
• Access to cutting-edge technology and resources.
• A dynamic and inclusive work culture.
• Employee assistance programs.

Training

• Access to Google’s internal training programs and resources.
• Opportunities to attend industry conferences and workshops.
• Mentorship from senior marketing leaders.
• Support for obtaining relevant professional certifications.
• Cross-functional training to broaden understanding of Google’s products and services.

Working Environment

This role is based in our Accra office, offering a modern and collaborative workspace designed to foster innovation and productivity. We promote a healthy work-life balance and encourage team collaboration. The environment is fast-paced, challenging, and rewarding, with ample opportunities for professional growth and development. You will be part of a diverse and inclusive team that values creativity and initiative. We are committed to providing a safe and supportive workplace for all our employees.

Application Process

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications. Please highlight your achievements in digital marketing and your understanding of the Ghanaian market. We encourage you to apply through our careers portal. This is a great opportunity to advance your career in the technology sector and contribute to impactful projects in Ghana. We look forward to receiving your application and exploring the possibility of you joining our team. Discover more about career opportunities in Ghana by visiting Ghana Job Search.

We are committed to providing a diverse and inclusive workplace. We believe that diversity in background, experience, and perspective is essential to our success. We encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that reflects the diversity of the communities we serve. Our hiring decisions are based on qualifications, merit, and business needs. We strive to create an inclusive environment where everyone feels welcome and empowered to do their best work. We are proud to be an equal opportunity employer and are committed to creating an inclusive environment for all employees. We believe that a diverse workforce leads to better innovation and a stronger company. We are committed to ensuring that all employment decisions are made without regard to any protected characteristic. We are dedicated to fostering a culture of respect and inclusion for all.

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