Job Description

Head of Marketing at Access Bank (Ghana) PLC

Company: Access Bank (Ghana) PLC
Location: Ghana
Job Title: Head of Marketing
Employment Type: Full-Time
Industry: Banking, Fintech, SaaS, Digital Financial Services, Marketing & Communications
Category: Marketing / Digital Marketing / Brand Management / Business Development
Duty Station: Ghana
Experience Level: Senior Management / Leadership Role

Job Overview

Access Bank (Ghana) PLC is seeking an experienced and strategic Head of Marketing to lead customer acquisition, brand positioning, digital growth, and revenue-driven marketing initiatives within a fast-growing fintech and SaaS ecosystem.

This role is ideal for professionals experienced in digital marketing, fintech marketing, SaaS growth strategy, customer acquisition, lead generation, performance marketing, conversion optimization, branding, CRM automation, and revenue marketing.

The successful candidate will drive business growth, customer engagement, product adoption, and profitability, while strengthening market positioning in Ghana’s growing SME and fintech landscape.

This opportunity is suitable for professionals searching for Head of Marketing jobs in Ghana, fintech marketing careers, digital marketing manager jobs, SaaS marketing roles, growth marketing opportunities, customer acquisition jobs, brand strategy careers, product marketing jobs, and performance marketing leadership positions.

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Head of Marketing Jobs at Access Bank (Ghana) PLC

As the Head of Marketing, you will be responsible for developing and executing high-impact marketing strategies, customer acquisition campaigns, digital growth initiatives, brand positioning programs, and revenue-focused marketing operations.

You will collaborate closely with sales, product, growth, partnerships, and leadership teams to create scalable marketing systems that improve customer lifetime value (LTV), conversion rates, brand trust, and profitability.

Professionals with experience in growth marketing, fintech ecosystems, B2B marketing, SME financial products, digital advertising, CRM automation, and marketing analytics are strongly encouraged to apply.

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Key Job Responsibilities

Growth & Revenue Marketing

• Develop and execute quarterly growth marketing strategies aligned with business revenue goals.
• Lead customer acquisition across:
  • Digital marketing channels
  • Strategic partnerships
  • Referral programs
  • Field marketing initiatives
• Optimize Customer Acquisition Cost (CAC) and improve LTV:CAC ratio.
• Collaborate with sales teams to improve:
  • Sales Qualified Leads (SQLs)
  • Lead generation
  • Customer conversion rates
  • Revenue growth performance

Brand Strategy & Market Positioning

• Define and strengthen the company’s brand identity and positioning within the fintech ecosystem.
• Design campaigns that build:
  • Brand trust
  • Market authority
  • Customer loyalty
  • Business credibility
• Oversee:
  • Public relations (PR)
  • Media engagement
  • Corporate communications
  • Thought leadership initiatives

Digital Marketing & Performance Optimization

• Manage paid advertising campaigns across:
  • Google Ads
  • Meta Platforms
  • LinkedIn Advertising
  • Digital performance channels
• Oversee:
  • Website performance
  • Search Engine Optimization (SEO)
  • Landing page optimization
  • Conversion funnel performance
• Track and report weekly and monthly marketing KPIs.
• Lead email marketing and CRM automation initiatives to improve customer engagement and retention.

Product Marketing & Go-To-Market Strategy

• Develop and implement go-to-market strategies for new fintech and SaaS products.
• Create compelling messaging and value propositions for different customer segments.
• Support business development and sales teams with:
  • Pitch decks
  • Marketing collateral
  • Case studies
  • Product positioning materials

Market Intelligence & Customer Insights

• Conduct competitor analysis and market research.
• Identify:
  • Emerging customer segments
  • Market expansion opportunities
  • Growth opportunities
• Gather and analyze customer feedback to improve products and customer experience.

Candidates experienced in market research, growth analytics, demand generation, customer journey optimization, digital transformation, fintech products, and B2B marketing strategy will have an added advantage.

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Team Leadership & Vendor Management

• Lead, mentor, and develop a high-performing marketing team.
• Set marketing KPIs and performance standards.
• Manage:
  • Marketing agencies
  • Freelancers
  • Media partners
  • External vendors
• Promote collaboration across commercial and product teams.

Education Requirements

Applicants should possess:

Minimum Qualification

• Bachelor’s Degree in:
  • Marketing
  • Business Administration
  • Communications
  • Digital Marketing
  • Finance
  • Economics
  • Information Systems
  • Or related disciplines

Preferred Qualification

• Master’s Degree (MBA) or relevant postgraduate qualification is an added advantage.

Professional certifications in digital marketing, SEO, Google Analytics, CRM systems, SaaS growth marketing, fintech marketing, or product marketing are highly desirable.

Experience Requirements

Candidates should demonstrate:

• Proven 3 years experience in:
  • SaaS marketing
  • Fintech marketing
  • SME-focused marketing environments
  • Customer acquisition
  • Revenue marketing
  • Brand growth strategy

Strong expertise in:

• Lead generation
• Digital marketing campaigns
• Conversion optimization
• Marketing analytics
• CRM automation
• Performance marketing
• Growth strategy

Experience leading teams in fast-paced, performance-driven organizations will be highly preferred.

Required Skills & Competencies

Technical Skills

• Growth Marketing Strategy
• Customer Acquisition
• Digital Advertising
• SEO & Website Optimization
• CRM Automation
• Marketing Analytics
• Conversion Rate Optimization
• Brand Development
• Product Marketing
• Revenue Marketing

Soft Skills

• Leadership and team management
• Excellent communication skills
• Strategic thinking
• Data-driven decision-making
• Stakeholder management
• Problem-solving ability
• Project management skills
• Commercial awareness

Salary & Benefits

Salary: Competitive Executive Salary Package (Not Disclosed)

Additional benefits may include:

• Performance-based incentives
• Leadership development opportunities
• Executive-level career progression
• Professional certifications and learning support
• Exposure to fintech innovation ecosystems
• Flexible and collaborative work environment

Training & Career Development

Access Bank (Ghana) PLC supports professional growth through training and exposure in:

• Fintech ecosystem development
• SaaS growth marketing
• Customer acquisition strategy
• Product marketing execution
• Revenue growth systems
• Digital transformation
• Leadership and people management
• Advanced marketing analytics

Success Metrics in the First 12 Months

The successful candidate will be expected to achieve:

• A repeatable customer acquisition engine
• Reduced Customer Acquisition Cost (CAC)
• Improved marketing ROI
• Strong brand visibility within Ghana’s SME fintech market
• Marketing integration into revenue growth strategy
• Measurable profitability contributions

This role is ideal for professionals pursuing careers in marketing leadership, fintech strategy, SaaS growth, digital transformation, performance marketing, business growth, customer acquisition, and executive marketing management.

How to Apply

Interested and qualified candidates should apply through the official Access Bank (Ghana) PLC recruitment process.

Early applications are encouraged.

Join Access Bank (Ghana) PLC and lead transformative fintech marketing initiatives that drive customer growth, innovation, and business profitability.