Marketing Officer Job at Affinity Ghana Savings and Loans

Company: Affinity Ghana Savings and Loans Limited
Location: Accra & Cape Coast, Ghana
Job Role: Marketing Officer
Employment Type: Full-Time
Industry: Financial Services / Banking / Savings & Loans
Experience Required: Minimum 3 Years
Education Required: Bachelor’s Degree

Job Overview

Affinity Ghana Savings and Loans Limited is inviting qualified and motivated professionals to apply for the position of Marketing Officer. This opportunity is ideal for candidates with a strong background in sales, marketing, lead generation, customer relationship management, and financial product promotion.

The selected candidate will play a major role in identifying business opportunities, increasing customer acquisition, promoting financial services, and strengthening the company’s market presence across Accra and Cape Coast.

Professionals looking for marketing jobs in Ghana, sales officer vacancies, financial services marketing careers, business development jobs, bank marketing roles, and customer acquisition opportunities may find this position highly rewarding.

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Key Job Responsibilities

The Marketing Officer will be responsible for driving sales growth and enhancing customer engagement.

Sales and Marketing Activities

• Develop and implement effective sales and marketing strategies
• Promote the institution’s financial products and loan services to prospective customers
• Identify new market opportunities and generate business leads
• Achieve customer acquisition and sales performance targets
• Build strong relationships with new and existing clients

Business Development and Lead Generation

• Research and identify potential customer segments
• Generate and convert sales leads into long-term customers
• Conduct market outreach activities to strengthen brand visibility
• Support initiatives that improve customer retention and market expansion

Customer Service and Relationship Management

• Deliver excellent customer service and respond to customer inquiries professionally
• Educate customers on company financial products and services
• Maintain strong customer relationships to encourage repeat business and referrals
• Ensure client satisfaction through quality service delivery

Reporting and Market Intelligence

• Prepare sales reports and market performance updates
• Monitor competitor activities and market trends
• Recommend strategies to improve product awareness and customer engagement

Candidates searching for sales executive jobs, relationship officer careers, business development officer vacancies, marketing executive roles, customer service jobs, lead generation careers, and financial institution jobs may benefit from this opportunity.

Educational Qualifications

Applicants must possess:

• Bachelor’s Degree from a recognized university in:
  • Marketing
  • Business Administration
  • Finance
  • Economics
  • Or a related discipline
• Membership with the Chartered Institute of Marketing Ghana (CIMG) will be considered an added advantage.

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Experience Requirements

Candidates applying for this role should have:

• Minimum 3 years of successful experience in sales, marketing, customer engagement, or business development
• Proven ability to generate leads and identify business opportunities
• Experience in the banking, finance, insurance, microfinance, or savings and loans industry is preferred
• Strong track record in meeting sales goals and customer acquisition targets

Experience in financial product marketing, client relationship management, retail banking sales, and field marketing operations will be advantageous.

Knowledge, Skills & Competencies

The ideal candidate should demonstrate:

• Strong knowledge of sales and marketing principles
• Excellent communication and interpersonal skills
• Ability to identify opportunities and generate business prospects
• Customer service excellence and relationship-building skills
• Strong negotiation and persuasion abilities
• Self-motivation, confidence, and passion for selling
• Strong analytical and problem-solving capabilities
• Ability to work independently and achieve targets

Additional Requirements

• Must possess a valid driver’s licence with a clean driving record
• Ability to travel within assigned locations when necessary

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Salary and Benefits

While the salary has not been officially disclosed, professionals in similar Marketing Officer roles within Ghana’s financial sector may expect:

Estimated Salary Range: GHS 4,500 – GHS 9,000 per month (depending on qualifications, sales performance, and industry experience).

Additional benefits may include:

• Performance bonuses and sales incentives
• Transport and travel allowances
• Health insurance and medical support
• Paid annual leave
• Career advancement opportunities
• Professional sales and marketing training

Training and Career Development

Affinity Ghana Savings and Loans Limited may offer employees professional growth opportunities through:

• Sales and marketing development programs
• Customer service excellence training
• Financial products and services education
• Business development and lead generation workshops
• Leadership and performance management coaching

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Job Location

This opportunity is available in:

• Accra
• Cape Coast

Application Process

Interested and qualified candidates should submit their CV and application letter before the deadline.

Application Deadline: 10 December 2026

Why Join Affinity Ghana Savings and Loans Limited?

Joining Affinity Ghana Savings and Loans Limited provides professionals with the opportunity to build a rewarding career in financial marketing, customer acquisition, business growth, relationship management, and sales performance. Employees will gain valuable exposure to the financial services sector while strengthening their expertise in marketing strategy, customer engagement, lead generation, and business development.

If you are passionate about marketing, sales growth, financial services, and customer relationship building, this Marketing Officer opportunity could be the next major step in your professional journey.