Brand Activation Manager Job Vacancy in Accra, Ghana – Beverage Manufacturing
Job Description
Position:Brand Activation Manager
Company:Coca-Cola Bottling Company Ghana
Location:Accra, Ghana
Experience:5+ years of experience in brand management or activation within the FMCG sector
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Beverage Manufacturing
Department:Marketing
Salary:SSP 85,000 – 120,000 per month
Vacancies:1
Company Overview
Coca-Cola Bottling Company Ghana (CBCG) is a leading beverage manufacturer and distributor in Ghana, part of the global Coca‑Cola system. With a legacy spanning over six decades, CBCG delivers iconic brands to millions of consumers daily, driving economic growth and community development across the nation. The company is committed to sustainability, innovation, and creating memorable experiences for its customers. As a dynamic employer, CBCG offers a vibrant workplace where talent thrives, making it a top destination for Ghana Jobs and Career Opportunities in Ghana.
Job Overview
The Brand Activation Manager will spearhead the planning, execution, and measurement of integrated brand activation campaigns that bring Coca‑Cola’s portfolio to life across Ghana. This role blends strategic thinking with hands‑on execution, collaborating with cross‑functional teams to ensure brand consistency, consumer engagement, and market share growth. The successful candidate will be a creative storyteller, data‑driven decision‑maker, and passionate advocate for the brand, driving impactful experiences that resonate with diverse Ghanaian audiences.
Key Responsibilities
- Develop and implement comprehensive brand activation strategies aligned with national marketing objectives and local market insights.
- Lead the end‑to‑end execution of experiential events, sampling programs, digital activations, and partnership initiatives.
- Collaborate with the Trade Marketing, Sales, and Consumer Insights teams to ensure seamless integration of activation tactics.
- Manage agency relationships, negotiate contracts, and oversee creative production to deliver high‑quality brand experiences.
- Monitor campaign performance using KPIs such as reach, engagement, sales lift, and ROI, providing actionable insights for continuous improvement.
- Maintain brand guidelines and ensure all activations reflect Coca‑Cola’s heritage, values, and visual identity.
- Prepare detailed activation briefs, budgets, timelines, and post‑event reports for senior leadership.
- Identify emerging trends, cultural moments, and consumer behaviors to innovate activation concepts.
Required Skills
- Strong strategic planning and project management abilities.
- Excellent communication, presentation, and stakeholder management skills.
- Proficiency in digital marketing tools, social media platforms, and data analytics.
- Creative mindset with a keen eye for detail and storytelling.
- Ability to work in fast‑paced environments and manage multiple projects simultaneously.
- Negotiation and vendor management experience.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant certifications (e.g., Digital Marketing, Project Management) are advantageous.
Experience
Minimum of five (5) years of experience in brand activation, experiential marketing, or related roles within the Fast‑Moving Consumer Goods (FMCG) sector. Proven track record of delivering successful large‑scale activation campaigns in Ghana or comparable markets.
Salary
The position offers a competitive salary ranging from SSP 85,000 to SSP 120,000 per month, commensurate with experience and qualifications. Performance‑based incentives and bonuses are also part of the compensation package.
Benefits
- Comprehensive health insurance covering medical, dental, and vision.
- Retirement savings plan with company matching contributions.
- Generous paid time off and public holiday schedule.
- Employee assistance program and wellness initiatives.
- Opportunities for career advancement and professional development.
Training
- Onboarding program introducing Coca‑Cola’s brand heritage, culture, and operational processes.
- Continuous learning through internal workshops, external certifications, and mentorship.
- Access to Coca‑Cola’s global learning platform for skill enhancement.
Working Environment
CBCG fosters an inclusive, collaborative, and innovative workplace where diversity of thought is celebrated. Employees work in modern office spaces in Accra, with flexible working arrangements and a culture that encourages creativity, teamwork, and community involvement.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online application portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.
https://lesothojobsearch.com/job-vacancy-lesotho/
Equal Opportunity Statement
Coca‑Cola Bottling Company Ghana is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.
